Rob has been the Director of Kentucky TeleCare, the telehealth program at the University of Kentucky (UK) since 1996. This led to a broader, statewide telehealth initiative that eventually included over 1,500 state-approved members/member sites. Rob is active in legislative advocacy at the state and federal level and Kentucky has recently enacted telehealth parity legislation for Medicaid and Commercial Health Plans. Rob has led telehealth initiatives to bring needed healthcare services to rural hospitals and clinics, correctional facilities and other community-based healthcare locations as well as developing a network of workplace/industrial site clinics to serve the needs of employees that face staggering health problems. Creative telehealth solutions at UK serve patients of all ages in all places to bring the right care to the right people at the right time in the right place.